The Dynamic Icon object is located in the object menu under the “Data Objects” section (as shown in the image below).



You can easily connect icons and shapes to variables, enabling them to do the following:

  • Partially fill in an icon based on results (see images below)
  • Change the color of an icon based on threshold values (i.e. is the KPI above or below the target?)
  • Show the difference between time periods using arrows with different rotations and colors
  • Replace a happy face with a sad face or replace a thumbs up with a thumbs down based on the difference between two values


The images below show three typical examples of the first point listed above: the icons are partially colored based on the result.



In general, the setup of the Dynamic Icon object is similar to the setup of charts and tables, since variables, filters, and time periods need to be selected. In the end, the object generates one value which is compared to different “zones.” Each zone has its own defined icon and threshold values. The image below is a great example of a setup with two zones; one for showing a green thumb up if the result is 40% or higher, and another zone for showing a red thumb down if the result is less than 40%.



The value that is being compared to the defined threshold value is either the actual value of the selected variable (e.g. the percentage or the mean value of a variable) or the difference between two items. The items that can be compared to each other are listed below;

  • Two questions (Example: The difference between the Performance variable and the Importance variable in a customer survey)
  • Two answers (Example: The difference between the brand of the customer vs the best competitor in a brand survey)
  • Two compare filters (Example: The difference between two different target groups)
  • Two time intervals (Example: The difference between two months)


Note: unfortunately adding icons based on a rank value is not supported.