The Open Answers Module allows you to report open-ended responses from respondents. The answers can be displayed as an excel style table, but also as a Word-cloud. Words become bold and large font when they are mentioned often, whereas words that are barely mentioned are small font and grey. By clicking on words you can filter responses. You can also combine open-ended responses with categorical responses and get an idea of what all ‘males aged 20-24’ had to say about a product or brand. As with all open-ends – what respondents type in or say can often be gibberish. The Word cloud exclusion allows you to clean up the responses.

The Open Answers cannot instantly be used after adding this as a portal tab. This will be blank portals without content. You will have to set up the relevant content by using the ‘SET UP TAB CONTENT’ tab.